GDPR at Citymapper
How and why we collect data at Citymapper
We've never sold user data or relied on advertising to make money. This means we don’t sell your data to advertisers.
Instead of relying on advertising, our business model uses data to improve how people get around their cities. We aggregate the A to Bs people have searched for (or journeys they've taken, if they hit "Go") and have used that data to run our own transport to fill gaps in the transport system. We did this with our nightbus route, our blackbus partnership, and with . We also launched a Citymapper travel pass in February 2019 called “Pass”, which we created by using that same data to understand travel patterns in London, and which we plan to customise over time so travellers can buy a Pass that’s perfect for them.
We also ask you for the least amount of information needed to do our job. For example, for journey planning we don’t require you to log in because we don’t need to know your name or email to do that. But we do require that information if you want to save your favourite places and routes across your devices. If you want to use Pass, we ask you for your home address and date of birth so that we can verify your identity and we ask for your mobile number to ensure you receive important notifications and if you choose to use a mobile payment system like Google Pay for your Pass card.
And you can continue to contact us here.